Brand Guide — Bluminal Labs

Brand Identity Package

From hidden to visible. A comprehensive guide to the Bluminal Labs brand system — logo, color, typography, and iconography.

Logo

The Bluminal Labs logo communicates precision engineering with a hint of organic emergence. Three variants serve different contexts.

FULL LOGO — PRIMARY

WORDMARK

LETTERMARK

MONOCHROME

CLEAR SPACE

Minimum clear space around the logo equals the height of the "B" in the wordmark. No other elements should intrude into this zone.

Colors

The Bluminal palette balances depth with warmth. Deep Indigo anchors with intellectual gravitas. Electric Blue signals innovation. Warm Gold adds the 'bloom' moment.

PRIMARY

Deep Indigo

#1A1A3E

240° 39% 17%

Electric Blue

#3A7BF7

220° 92% 60%

Warm Gold

#E8A838

40° 78% 56%

SECONDARY

Soft White

#F5F5F0

40° 14% 95%

Charcoal

#2D2D2D

0° 0% 18%

Mid Gray

#666666

0° 0% 40%

GRADIENTS

Typography

Inter for all digital interfaces. JetBrains Mono for code and technical content. Clean, engineered, and built for screens.

Primary — Inter

From hidden to visible.

Where ideas bloom into products.

Bluminal Labs operates at the intersection of incubation and consulting.

We take ideas that exist beneath the surface and bring them into the light. Every product we incubate starts with empathy.

Light 300

Regular 400

Medium 500

SemiBold 600

Bold 700

ExtraBold 800

Monospace — JetBrains Mono

const bluminal = {
  mission: "From hidden to visible",
  focus: ["incubation", "consulting"],
  values: ["craft", "empathy", "depth"],
};

Regular 400

Medium 500

SemiBold 600

Bold 700

Type Scale

Display — 60pxBluminal

H1 — 36pxFrom hidden to visible

H2 — 24pxBrand Identity Package

H3 — 20pxCrafted, not corporate

Body — 16pxWe build with precision and taste.

Small — 14pxThree syllables. Easy to spell.

Caption — 12pxFEBRUARY 2026

Iconography

Lucide icons with 1.5px stroke weight — geometric, clean, and consistent with the brand's engineering-forward aesthetic.

Icon Guidelines

Style

Lucide outline icons — 2px stroke, rounded joins. Clean and geometric to match Inter.

Sizes

16px (inline), 20px (UI), 24px (default), 32px (feature), 48px (hero)

Color Usage

Foreground for UI. Electric Blue for interactive. Warm Gold for accents and emphasis.

Core Brand

Icons representing Bluminal's core identity — bloom, light, emergence.

Bloom

Growth & emergence

Luminal

Light & threshold

Visible

From hidden to visible

Craft

Artisanal quality

Incubation Lab

Icons for product incubation, prototyping, and building.

Lab

Experimentation

Ideation

Concept development

Launch

Ship to market

Validate

User validation

Engineering

Icons for technical consulting and platform engineering.

Code

Engineering craft

Architecture

System design

Platform

Infrastructure

Reliability

Built to last

Navigation & UI

Utility icons for digital products and interfaces.

Navigate

Wayfinding

Module

Modular systems

Performance

Speed & efficiency

Global

Worldwide reach

Size Reference

16px

20px

24px

32px

48px

Voice & Tone

Bluminal Labs speaks with quiet authority. We never oversell. We never undersell. We state what is.

WE SAY

→ "We built it. Here's what it does."
→ "The architecture handles 15M requests. Here's how."
→ "We noticed a gap. So we filled it."

WE DON'T SAY

"Revolutionizing the paradigm of innovation."
"Leveraging synergies to disrupt markets."
"10x your productivity with our solution."

WRITING PRINCIPLES

Show, don't tell. Screenshots over adjectives. Metrics over superlatives.

Technical precision is not the enemy of warmth. Be exact and human.

Short sentences. Active voice. No jargon for the sake of jargon.

Humor is welcome when it's dry and earned. Never forced.

Logo

Colors

Typography

Iconography

Voice & Tone

Social Media